Variety Magazine hosts a Fall Screening Series in New York each year that includes 20 films.  Each film  is followed by a Q&A session featuring the cast and crew.

Over the past three years, SKA has worked with Variety to produce each screening and ensured all elements including sponsorship activation, registration and additional VIP needs were properly executed.

Elements Included:
Onsite management of staff and volunteers
Theater coordination – booking/scheduling
Coordination of shipping and returns
Event set up and breakdown
Talent hospitality
Registration
Sponsorship activation
Press management

Market:
New York City

SKA was tapped by SHAPE Magazine to produced the second annual Meet & Tweet in Chicago.

The event hosted 75 fashion, health and beauty bloggers who took part in an exciting day of inspirational and educating panel discussions.  In between panels, bloggers were invited to visit the sponsor activations and indulge in the gifting suite.

Elements Included:

Location Scouting & Logistics

Design & Conceptualization

Management & Staffing

Permitting

Insurance

Audio Visual & Technology

Onsite Production

Rentals & Installations

Signage & Fabrication of all elements

Market:

Chicago, IL

OUT brought the spirit of OUT100 to Los Angeles on March 30th with the inaugural OUT Fashion Vanguard Awards. Industry leaders, taste-makers and celebrities who have a love for cutting-edge designs had the opportunity to enjoy an evening hosted by LA Galaxy and Olympic star, Robbie Rogers and celebrity fashion stylist Warren Alfie Baker. Each designer finalist had the opportunity to present their pieces to the esteemed guests and panel of judges.

Elements:

Location Scouting & Logistics

Design & Conceptualization

Management & Staffing

Permitting

Insurance

Audio Visual & Technology

Talent Management & Travel

Onsite Production

Rentals & Installations

Signage

Check In Team

Market:

Los Angeles

The Out 100 Gala took place at Guastavino’s in Midtown Manhattan on November 11th 2015 and hosted over 750 guests to a cocktail gala complete with sponsor activations, live performances and an awards presentation. Custom design elements such as stage back drops, dynamic step and repeats, and photo walls were made for the venue and various sponsors.

Elements:

Location Scouting & Logistics

Design & Conceptualization

Management & Staffing

Permitting

Insurance

Audio Visual & Technology

Talent Management & Travel

Onsite Production

Rentals & Installations

Signage

Check In Team

Market:

New York City

SKA teamed up with Tend to promote the new Huggies Little Swimmers. Mothers and their babies were invited to a pool party in Santa Monica, CA.  Guests were treated to a kid friendly lunch complete with healthy sandwiches and snacks and a group swim class all documented by a photographer both in and out of the water.

Elements Included:
Production and campaign management
Venue selection
Catering
Gift Bags

Staffing Included:
swim instructors
lifeguards
event staff

Market:
Los Angeles

Working closely with SHAPE Magazine, SKA produced the 2015 Meet & Tweet in October 2015.

The event hosted up to 100 guests and included over 15 sponsors with unique activations as well as panel discussions and a bubbly toast.  Guests received a gift bag that included over 80 items as well as takeaways from sponsors.

Elements Included:

Location Scouting & Logistics

Design & Conceptualization

Management & Staffing

Permitting

Insurance

Audio Visual & Technology

Onsite Production

Rentals & Installations

Signage

Market:

Santa Monica, CA

SKA Events joined forces with Mode Media and Under Armour to create a rooftop workout for 100 bloggers. The class was led by Under Armour's powerhouse Athlete- Natalie Uhling, followed by refreshments and a viewing of Gisele Bundchen's new campaign ad for "I Will What I Want".

Elements Included:
Design and layout
Permitting and logistics
Onsite management
Event Staff

Market:
New York City

SKA Events with Allure Magazine went out on the streets of 5 top markets to promote the L'Oreal Makeup Genius application. Four Brand Ambassadors per market went out with iPads and iPhones to approach female consumers and demonstrate the application, while encouraging them to download it.

Elements Included:
Staffing
Application Training
Shipping and logistics
Video and Photo recaps

MARKETS:
New York City
Chicago
San Francisco
Miami
Los Angeles

SKA Events designed and installed a custom fabricated chalk board cube for The Alzheimer's Association at the John Hancock Building in Chicago. The installation's presence encouraged conversation, awareness and invited pedestrians to share their thoughts and experiences with the disease prompted with the phrase 'Why My Brain Matters.'   The event triggered over 250,000 activations and viral impressions.

Elements Included:
Design and fabrication
Permitting and logistics
Onsite management
Event staffing
Documentation of installation

Market:
Chicago

SKA produced an unforgettable evening for GLAM Media bloggers at Dream Dry Salon featuring Bailey's Vanilla Cinnamon. The fashion focused event treated all  guests to complimentary blow outs, dry styles, makeovers and nail services.  Guests were invited to style their own specialty shot while enjoying Baileys Vanilla Cinnamon drinks and hors' dourves.

Bloggers were encouraged to post during the event.  As well, guests had their photos taken at a branded photo booth station with all photos were instantly uploaded to their personal social media sites compliments of Baileys Vanilla Cinnamon.

Elements Included:
Venue scouting
Social media
Design and decor of space
Catering
Onsite management
Makeup artists
Nail technicians

Market:
New York City

SKA was tapped by Rebel Industries to produce the 1st Annual Shellback Rum Cup.  The event hosted companies, media outlets and social influencers in New York City for a day of competition through collaborative team games and a yacht race.

The Shellback Rum Cup successfully generated online engagement and brand awareness throughout the process, from the locking in of team members prior to the event through to the close. The day was concluded with a cocktail party complete with Shellback premium cocktails hors' dourves, entertainment and celebrity host Melanie Iglesias announcing the winners and awarding giftbags.

Elements Included:
Designed and selected all decor for event; including invitations, custom gift bags, uniforms, trophies and premiums
Design and creation of themed games for participants
Permitting and logistical planning
Photography and videography which included two recap video presentations
Sourced and managed all catering, bartenders, staff and service elements
Branded uniforms

Market:
New York City

SKA Events along with Allure Magazine and Jimmy Choo hosted an event at the Macy's Bay Plaza. Consumers were invited to pick a key and test their luck by attempting to open the box filled with Jimmy Choo prizes throughout the day. Complimentary metallic tattoos and refreshments were offered to all those who participated.

Elements Included:
Lock box fabrication
Logistics
Onsite management
Event staffing

Market:
Queens, NY

SKA produced and managed a 3 day street team stunt to promote Sephora's  Radiant Orchid Pantone Color of the Year Event. Brand Ambassadors spread across New York City to distribute orchids and postcards encouraging consumers to attend the Sephora event. A flower cart accompanied the Brand Ambassadors to their distribution areas.

Elements Included:
Venue scouting and logistics
Design and fabrication
Florals
Onsite management
Staffing
Permitting

Markets:
New York City

During the New York City Mercedes Benz Fashion Week, SKA sent out a team of brand ambassadors to engage and educate consumers about Maybelline's Color Whisper by Color Sensational.  Staff invited consumers to participate in flash lipstick touch-ups and raised awareness about the brand while driving traffic to the Allure Fashion Week Lounge.

Elements Included:
Staffing
Fabrication of lipstick trays

Market:
New York City

SKA produced three Oakley Progression Sessions where 200 VIP women were invited to participate in a day of fitness activities.   The women's participation included the option to interview for the opportunity to be selected as an Oakley Brand Ambassador and represent the brand nationwide.

Oakley and SKA worked together to develop a streamlined social media check-in system that allowed guests to post images from the day directly to their social media sites.  Guests also had RFID bracelets that they could scan at each activity which prompted automatic posts to their social media site alerting their followers to their activities throughout the day.

Activities included a nutrition seminar, yoga class, boot camp class, and of course a healthy lunch!

Elements Included:
Event design and décor
Onsite management
Guest list
Gift bags
Audio visual
RFID elements
Catering
Staffing

Markets:
Boulder
Ft. Worth
San Diego

Oakley Women approached SKA Events for production support at their NYRR Mini 10K at Central Park. Live models dressed in Oakley Women clothing and eye wear at the event atop branded pedestals.

Elements Included:
Custom layout and branding
Onsite Management
Models
Florals

Market:
New York City

As the host sponsor of the 2013 & 2014 SHAPE Diva Dash Tour, SHAPE Magazine brought SKA Events on board to design, produce and manage their SHAPE Escape Lounge activation the 10 races through 2013 and 2014.

SHAPE Diva Dash is a women’s 5K obstacle course touring the nation encouraging fitness and fun.  Participants race through a course that includes tire runs, cargo net climbs, balance challenges and more.  Upon completing the course, runners and their guests are invited to enjoy the after party complete with local foods, local vendors and a SHAPE sponsored activation that includes samplings, fitness tips and workouts.

Elements Included:
Design and Layouts
Permitting
Management and Staffing
Gift Bag Fulfillment
Sponsor Activation

Markets:
Atlanta
Austin
Boston
Boulder
Chicago
Ft. Worth-Dallas
Miami
New York
San Diego
Washington D.C.

SKA produced Lady Foot Locker’s Fashionably Fit Mall tour where guests were invited to engage with the brand in a variety of ways.

Fashion and fitness bloggers attended the event, some instructing fitness classes, modeling the latest fashions from LFL and offering helpful tips to guests. Adrienne Bailon (Empire Girls) was the celebrity guest who participated in the classes and spoke about her fitness routine. All bloggers were outfitted in LFL’s clothing and indulged in the VIP treatment throughout the duration of the event!

Elements Included:
Conceptualization and design of event layout
Venue permit and logistics
Onsite Management
Talent hospitality
Staffing

Markets:
Dallas, TX and Chicago, IL

SKA hosted a spa event comprising of a cocktail reception and product display at Townhouse Spa. Bloggers were invited to enjoy spa services including massages, manicures and pedicures as they indulged in hors’dourves and cocktails throughout the evening.

Bloggers were encouraged to tweet and blog about Rembrandt’s Intense Stain product as well have their photos taken at a branded photo booth station set up at the main entrance.

Elements Included:
Venue scouting 
Design and decor of space
Catering
Onsite management
Staffing

Market:
New York City

SKA Events produced and managed a Latino pop-up concert series for Heineken. The event was created to target the Latino demographic and give back to loyal consumers.  A raw space was transformed into a “Heineken” lounge complete with unique customized branding elements including a Heineken beer can wall as well as custom created signage elements and décor.  The Spot featured live music, DJs, digital art battles, film screenings, local food and of course, plenty of beer.

Elements Included:
Design production
Set-up & breakdown
Staffing
Location scouting
Licensing & Insurance
AV Tech Management
Talent transportation and rider fulfillment
Onsite event management
Rentals

Market:
New York City

A custom designed textbook domino installation was launched at the National Conference for Teachers of Mathematics at the Pennsylvania Convention Center. This Domino Book Installation was promoting a new math program being offered by McGraw Hill. SKA assisted with the design, fabrication and installation of this large-scale textbook domino chain structure. SKA managed the entire production of the stunt, as well as produced viral teaser campaigns leading up to and at the conclusion of the conference.

Elements Included:
Oversaw design and fabrication
Convention center permitting and logistics
Onsite management
Video teaser campaigns

Market:
Philadelphia

Glam Media tapped SKA Events to produce a product launch hosting several beauty experts for the launch of the Philips Satin Perfect Razor. SKA arranged for the beauty experts to enjoy lunch and cocktails as well as receive makeovers before heading out to the Philips Satin Perfect Fashion Show. Victoria Secret Model Alessandra Ambrosio was in attendance and spoke to the experts about her love for the Satin Perfect Razor.

Elements Included:
Venue scouting and negotiations
Design an decor
Onsite management
Staffing
Gift bag fulfillment

Market:
Los Angeles

SKA Events produced and oversaw the implementation of an exclusive four hour jumbotron display in Times Square for FX Network’s preview lineup of upcoming shows including Brand X, Louie, Anger Management and Wilfred.

All technical and onsite logistical elements were handled by SKA to ensure smooth execution and proper display. The display included video and images that were placed along the various screens that are a part of the American Eagle jumbotron.

Elements Included:
Screen Rental Negotiations
Coordination of client creative team with technicians
Management of logistical timeline
Onsite management to ensure proper execution
Licensing & Insurance
AV Tech Management
Photo Re-cap of event

Market:
New York City

SKA produced and managed a luncheon hosted at the Mondrian Hotel for 30 style bloggers. Bloggers indulged in our ‘Fierce Fashionista’ and ‘Motions Mojito’ cocktails while sampling the hair care product. Bloggers were encouraged to tweet and blog onsite before and after feasting on delicious foods and treating themselves to manicure stations set up onsite.

Elements included:
Venue scouting and logistics
Design and decor
Onsite management
Gift bag fulfillment

Markets:
New York City

SKA Events worked with SHAPE Magazine to develop a promotional event concept that would fall in line with Revlon’s new product launch.

The five market tour included a single night event at a popular venue that was dressed with SHAPE and Revlon branding.  Local women were invited to attend a cocktail event and receive a free makeover courtesy of Revlon.

In addition, event programming included a panel of beauty experts from SHAPE providing advice on career, beauty, relationships and entertainment.

Elements Included:
Concept & design
Venue Bookings and coordination
Set Up and breakdowns
Execution management
Event staff
Make Up Artists
Rentals/Printing/Signage
Shipments, deliveries and gift bag fulfillment

Markets:
Chicago
Miami
Los Angeles
New York
San Francisco

SKA Events produced a large-scale program in conjunction with the Pepsi Hispanic Initiative activating in 2011.

500 Hispanic consumers were shuttled to the Meadowlands and invited to participate in the Pepsi pre-game programming that included free-style soccer players, Brazilian dancers and general Pepsi activation that took place onsite.

SKA managed the transportation portion for all 500 guests. The production included confirmation phone calls, bus pick up location scouting, brand activations, event staff and venue coordinating.

Elements Included:
Pick up location scouting
Transportation of 500 guests
Management of soccer performers
Uniforms
Brand activations
Event management
Event staff
Bus rentals

Market:
New York City

SKA has been working with Kontera to develop their annual company event. SKA has developed citywide scavenger hunts incorporating elements of New York into the game as well as company specific elements to ensure that all client participants are exposed to the Kontera brand and their capabilities.

Guests are pre-registered into teams and directed to report to the registration venue to receive their packet of clues, challenges and instructions. The hunt ends at a final “after party” destination to finish off the night.

Market:
New York City

SKA Events produced the New York International Latino Film Festival in 2010, 2011 and 2012.

The festival hosted over 50 screenings and included various red carpets, parties and a variety of sponsorship activations from VIP lounges to product sampling to gift bags.

SKA managed all production aspects for the festival from shipping to event set ups to sponsor activations.

Elements Included:
Concept & Design for all event spaces
Sponsorship management and activation
Set Up/Breakdown of all premieres, receptions, panels and after parties
Event and production staff
AV and furniture rentals
Festival inventories, shipments and deliveries

Market:
New York City

To promote the Nissan Juke, an online campaign was created with SCVNGR.  SCVNGR, a smart phone application that directed consumers through a series of scavenger hunts at selected venues ranging from retails stores to restaurants and galleries.

Upon completion of challenges, consumers were awarded discounts and the ultimate daily grand prize as well as the chance to win a Nissan Juke.

Elements Included:
Campaign management
Venue solicitation for participation
Pre-promotion – flier drop offs and street teams
Sign up teams encouraging consumer participation
Event set up and breakdown
Staffing
Campaign education for over 80 venues

Markets:
New York City
Los Angeles
Chicago
San Francisco

SKA has secured Brand Ambassadors, DJ’s and children’s entertainment for Tommy Hilfiger stores nationwide as well as in Hawaii and Canada.

SKA’s large and diverse database of talent has ensured all appearances and criteria set forth by Tommy Hilfiger are met each and every event.

Elements Included:
Domestic and international staffing

Markets:
Nationwide and Canada